Aaron Fossum

Adobe Integrates Analytics And Audience Manager To Connect Marketing To Media

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Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data sets to deliver consistent messaging, and marketers can pull execution data back into their reporting tools for a better view of their customers. “Over the lastContinue reading »

The post Adobe Integrates Analytics And Audience Manager To Connect Marketing To Media appeared first on AdExchanger.

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