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Facebook Rolls Out Online Retargeting Based On Offline Activity

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AdExchanger |

Starting Thursday, Facebook will let advertisers retarget based on what people do in the real world. “Reporting on the impact of ads is great, but other companies provide something similar,” said Gabriel Francis, global product marketing lead for the offline sales group at Facebook. “We’re letting people actually do something with those reports.” Google’s offlineContinue reading »

The post Facebook Rolls Out Online Retargeting Based On Offline Activity appeared first on AdExchanger.

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