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How Instagram Generates Commercial Value Out Of Creative

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Facebook’s audience data may be gold to digital advertisers, but it’s the Facebook Creative Shop that ensures campaigns are memorable in the news feed and on platforms like Instagram and Messenger. The 200-plus-person in-house agency designs and tests Facebook and Instagram ad units – like the full-screen mobile unit Canvas – before launching it widely… Continue reading

The post How Instagram Generates Commercial Value Out Of Creative appeared first on AdExchanger.

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