AdExchanger |

Megan Pagliuca, former boss of Omnicom-owned Accuen, has become the first-ever chief data officer of Hearts & Science, where she will lead the agency’s charge toward identity-based media buying. Pagliuca will oversee Hearts & Science’s tools and strategy that will put individual identities at the center of not just media execution, but brand strategy andContinue reading »

The post Accuen Chief Megan Pagliuca Joins Hearts & Science To Set A Programmatic Vision appeared first on AdExchanger.