http://feedproxy.google.com/~r/ad-exchange-news/~3/c5ooHse4d7g/

AdExchanger |

IHeartRadio, the streaming app by media and radio giant iHeartMedia, puts app store reviews at the center of its customer retention strategy and product road map. “We give our users a little taste of what [the app] could be and then let them help design the road map for features and functionality,” said Rob Rowe, SVP ofContinue reading »

The post App Annie Helps iHeartRadio Take Action On App Store Reviews appeared first on AdExchanger.