How WPP’s Essence Patrols The Mean Streets Of Programmatic – Cryptorawr
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How WPP’s Essence Patrols The Mean Streets Of Programmatic

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Programmatic has been going through its awkward period. Brands are rethinking their investments in the wake of concerns about brand safety, viewability, fraud and a murky supply chain. But where other agencies and trading desks are pulling back on the open marketplace, WPP’s Essence is staying neck-deep, relying on its use of machine learning, optimizationContinue reading »

The post How WPP’s Essence Patrols The Mean Streets Of Programmatic appeared first on AdExchanger.

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