Nielsen To Acquire Indie Attribution Vendor Visual IQ – Cryptorawr
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Nielsen To Acquire Indie Attribution Vendor Visual IQ

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Nielsen entered into a definitive agreement on Wednesday to acquire indie attribution company Visual IQ. Terms of the deal, expected to close in October, were not disclosed. The 10-year-old Visual IQ should enhance Nielsen’s measurement offering with deeper multitouch attribution. The goal is to give “advertisers, publishers and agencies a holistic platform that offers theContinue reading »

The post Nielsen To Acquire Indie Attribution Vendor Visual IQ appeared first on AdExchanger.

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