Facebook Messenger Wants To Give Retargeting A Makeover – Cryptorawr
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Facebook Messenger Wants To Give Retargeting A Makeover

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AdExchanger |

Retargeting is largely associated with product ads that stalk users across the internet. But Facebook sees retargeting as a tactic that can open the door to ongoing engagement within Messenger. Ted Helwick, the Facebook product manager leading monetization efforts on Messenger, told AdExchanger that “the KPI advertisers tell us they care about most right nowContinue reading »

The post Facebook Messenger Wants To Give Retargeting A Makeover appeared first on AdExchanger.

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