http://feedproxy.google.com/~r/ad-exchange-news/~3/UhHsRZZvH3A/

AdExchanger |

Salesforce has set up a market of second-party data so advertisers can buy data directly from publishers. The subscription-based Salesforce Data Studio, which debuted on Wednesday, evolved out of the product Krux Link, a data-sharing platform Salesforce inherited when it bought the data management platform Krux. Salesforce’s goal is to give advertisers more validated dataContinue reading »

The post Salesforce Opens A Second-Party Data Marketplace appeared first on AdExchanger.