ROI-Based Planning: The Antidote To Zero-Based Budgeting – Cryptorawr
Data-Driven Thinking

ROI-Based Planning: The Antidote To Zero-Based Budgeting

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Zero-based budgeting is the new buzzword in our industry. It even comes with a snazzy acronym: ZBB. Last month, Verizon said that itContinue reading »

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