How Getting Back To Its Roots Helped KFC Navigate Its Future As A Brand – Cryptorawr
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How Getting Back To Its Roots Helped KFC Navigate Its Future As A Brand

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KFC had lost its way. While the fast-food chain was growing internationally, by 2013, it had faced seven straight years of quarterly store traffic declines in the US, causing it to lose 40% of its business. Fueling the struggle was an out-of-touch brand, said CMO Kevin Hochman at the ANA Masters of Marketing conference inContinue reading »

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