Is Attribution Bias Killing Brand Metrics? – Cryptorawr
Brent Gaskamp

Is Attribution Bias Killing Brand Metrics?

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brent Gaskamp, senior vice president of North American development at Videology. My overexposure to industry events has led me to really examine what’s being represented in our marketplace by different constituents versus the realityContinue reading »

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