Today’s CMO Must Redefine Marketing And Identity – Cryptorawr
chris o'hara

Today’s CMO Must Redefine Marketing And Identity

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AdExchanger |

“Managing the Data” is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O’Hara. Today’s consumers are highly demanding. They expect curated movie recommendations from Netflix, one-click restaurant reservations from OpenTable, on-demand limousine service from Uber, limitless housing options from Airbnb and the world of commerce available 24/7 from AmazonContinue reading »

The post Today’s CMO Must Redefine Marketing And Identity appeared first on AdExchanger.

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