At Omnicom, Accuen Declines While Annalect Grows – Cryptorawr
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At Omnicom, Accuen Declines While Annalect Grows

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Omnicom’s trading desk Accuen shrank $9 million, or 0.2% year over year, in the US this quarter because clients continue to favor fully disclosed programmatic buys, the company said Tuesday. In other markets, where nondisclosed buys have generally been more accepted by marketers, Accuen was almost flat, growing by just $2 million in the quarter.Continue reading »

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