http://feedproxy.google.com/~r/ad-exchange-news/~3/9ZD6XLUXwMc/

AdExchanger |

Although Netflix’s audience is large (and growing), it’s notoriously hard to measure. Nielsen hopes to remove some of the difficulty gauging audience viewership in ad-free environments like Netflix with its launch Wednesday of a syndicated measurement service called Nielsen Subscription Video On Demand (SVOD) Content Ratings. Eight networks and studios, including A&E, Disney-ABC, Lionsgate, NBCUniversalContinue reading »

The post Nielsen Aims To Fill In The Blanks Around Ad-Free Viewing On Netflix appeared first on AdExchanger.