Nielsen Aims To Fill In The Blanks Around Ad-Free Viewing On Netflix – Cryptorawr
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Nielsen Aims To Fill In The Blanks Around Ad-Free Viewing On Netflix

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Although Netflix’s audience is large (and growing), it’s notoriously hard to measure. Nielsen hopes to remove some of the difficulty gauging audience viewership in ad-free environments like Netflix with its launch Wednesday of a syndicated measurement service called Nielsen Subscription Video On Demand (SVOD) Content Ratings. Eight networks and studios, including A&E, Disney-ABC, Lionsgate, NBCUniversalContinue reading »

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