AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, CEO of Labmatik. Every October, the Nobel committee hands out its annual prizes in recognition of academic, cultural or scientific advances. While there is no award for advertising, thatContinue reading »

The post What Game Theory Can Teach Us About Media Budgets, Agency Reshuffles And Attribution appeared first on AdExchanger.