One would think Time Inc., which under new parent company Meredith will lay off 1,200 amid a restructuring of its ad sales org, wouldn’t be in the market for new vendor implementations. Nevertheless, the publisher is testing a publisher tool called Audience Manager Reporting for Publishers, which Adobe launched Tuesday. The reporting tool, which isContinue reading »

The post Despite Its Recent Volatility, Time Inc. Signs On To Test Adobe’s New Publisher Tool appeared first on AdExchanger.