Altice USA Launches Advanced TV Unit A4

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Altice USA launched an advanced TV business on Thursday called A4 to provide marketers and MVPDs with audience-based, multiscreen advertising solutions. A4 is the culmination of multiple acquisitions by Altice, starting with Cablevision in 2015, said A4 President Paul Haddad, who heads the 500-person team. Altice also has acquired addressable TV platform Audience Partners andContinue reading »

The post Altice USA Launches Advanced TV Unit A4 appeared first on AdExchanger.

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