Rethinking Display Advertising

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“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant.  As media brands try to figure out their long-term monetization strategies, which may include paywalls, micropayments or alliances, many still heavily rely on display advertising, mainlyContinue reading »

The post Rethinking Display Advertising appeared first on AdExchanger.

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