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YouTube To Suspend Third-Party Ad Serving In The EU

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YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally, according to a memo obtained by AdExchanger. Google advised advertisers who aren’t currently using its ad server DoubleClick Campaign Manager (DCM) to host video on YouTube to “retraffic theirContinue reading »

The post YouTube To Suspend Third-Party Ad Serving In The EU appeared first on AdExchanger.

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