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How Broadcasters Hope To Make Money From Live Online Newscasts

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A handful of major news companies are trying to figure out how live news broadcasts fit in digital media. The challenges are steep. Streaming live news requires large, ongoing investments, and it’s difficult to monetize audiences, as live news can be a hotbed of brand safety concerns. Plus, Facebook’s recent algorithm shift lowered the ratioContinue reading »

The post How Broadcasters Hope To Make Money From Live Online Newscasts appeared first on AdExchanger.

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