“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sam Appelbaum, general manager at Yellowhammer Media Group. At its annual meeting, the IAB [PDF] highlighted a shift in today’s brand economy from a supply chain-driven paradigm to one definedContinue reading »

The post How Digitally Native Brands Succeed On Programmatic appeared first on AdExchanger.