Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one would care, said Rafat Ali, CEO and founder of travel publisher Skift, at Luma’s Digital Media Summit in New York City on Tuesday. Despite the value media people ascribe to the importance of what theyContinue reading »

The post Overheard At Luma: Relevant Pubs Will Win, Everyone Else Will Fail appeared first on AdExchanger.