Intuit’s three properties, Quickbooks, TurboTax and Mint, are well-known to business professionals and consumers. Yet only 1% of customers used all three products – and Intuit itself was relatively unknown, with just 6% awareness in the US, said global marketing director Lauren Stafford Webb. Intuit wanted to message customers that its three products works betterContinue reading »

The post Intuit Turns To Digital Video To Bring Its Giant Brand To Life appeared first on AdExchanger.