Mike Rosen

Bridging The Transparency Gap Between TV And Digital

Click Here to read the original contented generated from Cryptorawr RSS Feed

http://feedproxy.google.com/~r/ad-exchange-news/~3/auddO0-mgpM/

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. Much has been written about the erosion of transparency and trust in the advertising ecosystem. The result is an existentialContinue reading »

The post Bridging The Transparency Gap Between TV And Digital appeared first on AdExchanger.

The Latest

Cryptorawr is a content aggregator bringing you the top stories in Technology and Advertising.

Copyright © 2017 Cryptorawr. Theme by MVP Themes, powered by Wordpress.

To Top