Blaire Martin

The Podcasting Ad Opportunity Is Increasing – And So Are Its Growing Pains

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The podcast industry is growing, and audio giants want a piece of it. Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week. Ad dollars are following. TheContinue reading »

The post The Podcasting Ad Opportunity Is Increasing – And So Are Its Growing Pains appeared first on AdExchanger.

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