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Turner Turns On Nielsen; Comeback Time For Net Neutrality?

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Turner President David Levy gave an impassioned call for television advertisers to embrace audience targeting and abandon the Nielsen currency standard at the broadcaster’s upfront presentation on Wednesday. Nielsen’s metric “no longer fully captures how to successfully measure an audienceContinue reading »

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