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AT&T defended its acquisition of Time Warner in court by saying it needed to compete against digital giants like Facebook and Google. By creating a scaled addressable TV platform to secure brand advertising dollars as well as performance spend, the merged companies could help AT&T stave off Google and Facebook. The two digital giants largelyContinue reading »

The post AT&T’s Play Against The Duopoly Hinges On Scaled Addressable TV And Brand Dollars appeared first on AdExchanger.