AT&T’s Play Against The Duopoly Hinges On Scaled Addressable TV And Brand Dollars – Cryptorawr
AT&T

AT&T’s Play Against The Duopoly Hinges On Scaled Addressable TV And Brand Dollars

Click Here to read the original contented generated from Cryptorawr RSS Feed

http://feedproxy.google.com/~r/ad-exchange-news/~3/Qu9Gw9cfbOU/

AT&T defended its acquisition of Time Warner in court by saying it needed to compete against digital giants like Facebook and Google. By creating a scaled addressable TV platform to secure brand advertising dollars as well as performance spend, the merged companies could help AT&T stave off Google and Facebook. The two digital giants largelyContinue reading »

The post AT&T’s Play Against The Duopoly Hinges On Scaled Addressable TV And Brand Dollars appeared first on AdExchanger.

The Latest

Cryptorawr is a content aggregator bringing you the top stories in Technology and Advertising.

Copyright © 2017 Cryptorawr. Theme by MVP Themes, powered by Wordpress.

To Top