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Placed Tunes Into TV Attribution

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Advertisers know linear TV spots drive store visits. Proving it is another story. On Tuesday, Snap-owned location company Placed released a tool that attempts to tie the two together. To power its offering, Placed is licensing viewership data from Inscape, the data division within smart TV manufacturer Vizio, which has access to around 8 millionContinue reading »

The post Placed Tunes Into TV Attribution appeared first on AdExchanger.

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