AT&T acquired AppNexus. So what’s it going to do with it? Both the buy side and the supply side will remain intact. AT&T will build out each part of AppNexus’ business, Brian Lesser, CEO of AT&T advertising and analytics, told AdExchanger. AT&T data will become a “very meaningful” carrot for buyers using AppNexus’ DSP, heContinue reading »

The post AT&T Ads CEO Brian Lesser Explains How AppNexus Will Plug Into AT&T appeared first on AdExchanger.