Arun Kumar: AMS Will Supercharge IPG’s First-Party Data Capabilities – Cryptorawr
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Arun Kumar: AMS Will Supercharge IPG’s First-Party Data Capabilities

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Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing Solutions (AMS) into the holding company. The $2.3 billion acquisition, announced last week, gives IPG 1,600 data scientists, 200 product and technology specialists and first-party data on 2.2 billion global consumers. With AMS, IPG alsoContinue reading »

The post Arun Kumar: AMS Will Supercharge IPG’s First-Party Data Capabilities appeared first on AdExchanger.

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