Marketers Can’t Overlook Simpson’s Paradox In Programmatic Buying – Cryptorawr
Data-Driven Thinking

Marketers Can’t Overlook Simpson’s Paradox In Programmatic Buying

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cameron Wertheimer, director of corporate development and strategy at Vertical Mass. As budgets continue to shift toward programmatic, it is more important than ever for marketers to use statistics whenContinue reading »

The post Marketers Can’t Overlook Simpson’s Paradox In Programmatic Buying appeared first on AdExchanger.

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