http://feedproxy.google.com/~r/ad-exchange-news/~3/M1jqSnbLPyI/

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rohan Lala, director of media activation at IPONWEB. It is no secret that many of today’s digital publishers have serious concerns about the state of ad tech. They have yielded a huge amount ofContinue reading »

The post Is It Too Late For Publishers To Take Back Control? appeared first on AdExchanger.