“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Shereta Williams, president at Videa.​ Local TV advertisers and broadcasters have heard it time and time again: “Digital’s got it all figured out.” And then, “Why can’t you be more like digital?” TV willContinue reading »

The post Local TV Needs Open Standards For Automated Buying And Selling appeared first on AdExchanger.