http://feedproxy.google.com/~r/ad-exchange-news/~3/_jEeh74MnUc/

Launching a people-based data platform is the agency holding company trend du jour. Omnicom on Thursday announced its own version of such a platform, called Omni, that connects the media planning, buying and creative process across a single audience definition. “We’re moving some components that were in activation closer to planning,” said Slavi Samardzija, globalContinue reading »

The post Omnicom Launches Platform To Connect Audiences Across Media, Creative And CRM appeared first on AdExchanger.