Despite Its Many Benefits For Programmatic, Transparency Remains Elusive – Cryptorawr
Data-Driven Thinking

Despite Its Many Benefits For Programmatic, Transparency Remains Elusive

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Pappachen, board director at BIScience and adjunct professor at New York University’s Leonard N. Stern School of Business. We are in the second decade since programmatic’s rise, a businessContinue reading »

The post Despite Its Many Benefits For Programmatic, Transparency Remains Elusive appeared first on AdExchanger.

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