Posts By James Hercher
-
acxiom
Acxiom Working Out How To Maximize Value From A LiveRamp Sale
Acxiom intends to sell its marketing solutions division then move to a potential sale of LiveRamp, because it believes selling them separately...
-
attribution
Google’s DoubleClick Ad ID Change Presents Both Challenge And Opportunity For Attribution Vendors
Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench...
-
Online Advertising
With Revenue Growing, The Trade Desk Raises Guidance And Keeps On Trucking
The Trade Desk generated $85.7 million in revenue during the first quarter of 2018, a 61% jump from the same period last...
-
adobe
Why The NFL Is Building Its Own Data Co-op
In the National Football League, the whole team has to know the same playbook for the plays to work. And the same...
-
Amobee
How Del Monte Uses Amobee To Track Shopper Audiences
Because it can take a month or more to tie digital media to offline purchases, CPGs like Del Monte are used to...
-
Al Jazeera
How Broadcasters Hope To Make Money From Live Online Newscasts
A handful of major news companies are trying to figure out how live news broadcasts fit in digital media. The challenges are...
-
Facebook
Facebook’s New Political Transparency Tools To Limit Inflamed Opinions And Dark Posts
Facebook on Friday put in place new transparency and verification processes for political advertisers. Last October, the company said it would begin...
-
Ad Exchange News
M&A Deal Values Are Up In 2018 As Cash-On-Hand And Ecommerce Values Soar
Despite broad concerns about the viability of online media and advertising, M&A in the sector is heating up thanks to the growth...
-
Ad Exchange News
Google Exchange Bidding Update Elevates Its Header-Bidding-Solution Solution
Google header bidding solution Exchange Bidding has exited beta and is generally available to all publishers who use Doubleclick for Publishers (DFP),...
-
Ad Exchange News
What GDPR Costs Digital Media And Technology Companies
With the May 25 start date for GDPR enforcement approaching fast, companies across the digital media, tech and data ecosystem are in...
-
360i
Why Connecting Influencers To Programmatic Was A ‘Shoe’-In For DSW
Allison Holbrook, digital media manager at DSW, and Kolin Kleveno, head of programmatic at 360i, will speak at AdExchanger’s Programmatic IO conference on...
-
Cambridge Analytica
Despite Its Mystique, Cambridge Analytica Didn’t Offer Advertisers Anything Special
Cambridge Analytica was notorious long before its controversial use of Facebook data became news. But even before it defected from Ted Cruz’s...
-
ryan nathanson
Salon’s Plan For Media Growth: Test Everything And Everyone
A publisher’s job nowadays is “to be a systems integrator and experimenter,” said Ryan Nathanson, COO of Salon Media Group, a news...
-
antitrust
What You Need To Know About The Justice Department’s Challenge Of AT&T-Time Warner
The trial that will resolve the US Justice Department’s challenge to AT&T’s $85 billion proposed acquisition of Time Warner will begin on...
-
Alexa
Made To Order: How Allrecipes And Hidden Valley Are Getting To Alexa Users
Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients manufacturer Hidden...
-
cookies
How Dish Uses Non-Cookie Browser Data To Recognize Online Audiences
Dish Network hopes to perform attribution and cross-device targeting using non-cookie-based browser data, said Brad Stamulis, Dish’s director of digital marketing. The...